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How to Ace Social Customer Service for Millennial Customers

millennials

© Huffington Post

Without a doubt, millennial customers are, and will continue to be, the most important customers your business has ever seen. Millennials’ preferences are shaping consumer trends which greatly affect the way businesses nowadays take on social customer service.

How can YOUR brand please and retain millennial customers?

Take a look at some top tips we’ve compiled to help you ace social customer service for your millennial customers.

Be Attentive During Crisis Situations

The Millennial Generation, or Generation Y, customers grew up with mobile devices and are more mobile than ever: their smartphones are literally glued to their hands. That’s the reason why they prefer text-based interactions via social platforms. For millennials, starting a conversation with a brand is easy peasy. Accessing the web or social media is just a few swipes away, and mobile messaging apps, like WhatsApp and SnapChat, are continuously driving growth.

In general, millennials have fully embraced technology and rely heavily on it. Failed internet connections mean the end of the world. Millennials simply expect brands to be always on, always connected to reply to their complaints. Especially during important crisis situations, it’s crucial that Millennial customers know they will get a smooth reply and will be taken care of. Replying in a timely manner is key!

Focus on Peer-to-Peer Recommendations

Unlike any kind of industry, millennials seek the opinion of peers to make key purchase decisions. Due to the very public nature of social media, every brand’s response is out in the open for everyone to see. Needless to say, this type of online word-of-mouth is an important aspect to help grow your business. If millennials have a good/bad experience with your brand, they will likely tell it to others. And that’s when the ball starts rolling.

Keep in mind that the quality of service is a key differentiating point. Focus on getting your millennial customers to talk about your brand. Why not ask them to do a review? Never ever underestimate the power of a peer-to-peer, positive review! Luckily, millennials aren’t shy to talk about topics like food, services, and products. They love to review products and spill their guts on their blog, YouTube channel, and Instagram account, etc. You just have to get a little creative, and millennials will automatically do the work for you.

Make Them Join Your Community

Millennials have a strong community-oriented spirit. They are eager to become part of something and co-create. More than any other generation, they enjoy the possibility of collaborating with brands. A company isn’t just shaped by its employees, it’s shaped by their customers as well. They decide whether a company gets to live or die.

But, how exactly can brands have their millennial customers co-create their products?

On social media, you can easily grasp what people are saying about your products and easily pick up on trends. Leverage that valuable information and actively ask them to join your (exclusive) community to engage in meaningful activities related to your business. You could, as Forrester already mentioned as one of the key social media trends for 2015, create communities where customers answer prospects’ questions or embed relevant community discussions in product pages on your website.

How do you retain your millennial customer via social media? Don’t hesitate to talk about it in the comments below.

The post How to Ace Social Customer Service for Millennial Customers appeared first on Engagor.

How to Ace Social Customer Service for Millennial Customers

millennials

© Huffington Post

Without a doubt, millennial customers are, and will continue to be, the most important customers your business has ever seen. Millennials’ preferences are shaping consumer trends which greatly affect the way businesses nowadays take on social customer service.

How can YOUR brand please and retain millennial customers?

Take a look at some top tips we’ve compiled to help you ace social customer service for your millennial customers.

Be Attentive During Crisis Situations

The Millennial Generation, or Generation Y, customers grew up with mobile devices and are more mobile than ever: their smartphones are literally glued to their hands. That’s the reason why they prefer text-based interactions via social platforms. For millennials, starting a conversation with a brand is easy peasy. Accessing the web or social media is just a few swipes away, and mobile messaging apps, like WhatsApp and SnapChat, are continuously driving growth.

In general, millennials have fully embraced technology and rely heavily on it. Failed internet connections mean the end of the world. Millennials simply expect brands to be always on, always connected to reply to their complaints. Especially during important crisis situations, it’s crucial that Millennial customers know they will get a smooth reply and will be taken care of. Replying in a timely manner is key!

Focus on Peer-to-Peer Recommendations

Unlike any kind of industry, millennials seek the opinion of peers to make key purchase decisions. Due to the very public nature of social media, every brand’s response is out in the open for everyone to see. Needless to say, this type of online word-of-mouth is an important aspect to help grow your business. If millennials have a good/bad experience with your brand, they will likely tell it to others. And that’s when the ball starts rolling.

Keep in mind that the quality of service is a key differentiating point. Focus on getting your millennial customers to talk about your brand. Why not ask them to do a review? Never ever underestimate the power of a peer-to-peer, positive review! Luckily, millennials aren’t shy to talk about topics like food, services, and products. They love to review products and spill their guts on their blog, YouTube channel, and Instagram account, etc. You just have to get a little creative, and millennials will automatically do the work for you.

Make Them Join Your Community

Millennials have a strong community-oriented spirit. They are eager to become part of something and co-create. More than any other generation, they enjoy the possibility of collaborating with brands. A company isn’t just shaped by its employees, it’s shaped by their customers as well. They decide whether a company gets to live or die.

But, how exactly can brands have their millennial customers co-create their products?

On social media, you can easily grasp what people are saying about your products and easily pick up on trends. Leverage that valuable information and actively ask them to join your (exclusive) community to engage in meaningful activities related to your business. You could, as Forrester already mentioned as one of the key social media trends for 2015, create communities where customers answer prospects’ questions or embed relevant community discussions in product pages on your website.

How do you retain your millennial customer via social media? Don’t hesitate to talk about it in the comments below.

The post How to Ace Social Customer Service for Millennial Customers appeared first on Engagor.

How to Ace Social Customer Service for Millennial Customers

millennials

© Huffington Post

Without a doubt, millennial customers are, and will continue to be, the most important customers your business has ever seen. Millennials’ preferences are shaping consumer trends which greatly affect the way businesses nowadays take on social customer service.

How can YOUR brand please and retain millennial customers?

Take a look at some top tips we’ve compiled to help you ace social customer service for your millennial customers.

Be Attentive During Crisis Situations

The Millennial Generation, or Generation Y, customers grew up with mobile devices and are more mobile than ever: their smartphones are literally glued to their hands. That’s the reason why they prefer text-based interactions via social platforms. For millennials, starting a conversation with a brand is easy peasy. Accessing the web or social media is just a few swipes away, and mobile messaging apps, like WhatsApp and SnapChat, are continuously driving growth.

In general, millennials have fully embraced technology and rely heavily on it. Failed internet connections mean the end of the world. Millennials simply expect brands to be always on, always connected to reply to their complaints. Especially during important crisis situations, it’s crucial that Millennial customers know they will get a smooth reply and will be taken care of. Replying in a timely manner is key!

Focus on Peer-to-Peer Recommendations

Unlike any kind of industry, millennials seek the opinion of peers to make key purchase decisions. Due to the very public nature of social media, every brand’s response is out in the open for everyone to see. Needless to say, this type of online word-of-mouth is an important aspect to help grow your business. If millennials have a good/bad experience with your brand, they will likely tell it to others. And that’s when the ball starts rolling.

Keep in mind that the quality of service is a key differentiating point. Focus on getting your millennial customers to talk about your brand. Why not ask them to do a review? Never ever underestimate the power of a peer-to-peer, positive review! Luckily, millennials aren’t shy to talk about topics like food, services, and products. They love to review products and spill their guts on their blog, YouTube channel, and Instagram account, etc. You just have to get a little creative, and millennials will automatically do the work for you.

Make Them Join Your Community

Millennials have a strong community-oriented spirit. They are eager to become part of something and co-create. More than any other generation, they enjoy the possibility of collaborating with brands. A company isn’t just shaped by its employees, it’s shaped by their customers as well. They decide whether a company gets to live or die.

But, how exactly can brands have their millennial customers co-create their products?

On social media, you can easily grasp what people are saying about your products and easily pick up on trends. Leverage that valuable information and actively ask them to join your (exclusive) community to engage in meaningful activities related to your business. You could, as Forrester already mentioned as one of the key social media trends for 2015, create communities where customers answer prospects’ questions or embed relevant community discussions in product pages on your website.

How do you retain your millennial customer via social media? Don’t hesitate to talk about it in the comments below.

The post How to Ace Social Customer Service for Millennial Customers appeared first on Engagor.

How to Ace Social Customer Service for Millennial Customers

millennials

© Huffington Post

Without a doubt, millennial customers are, and will continue to be, the most important customers your business has ever seen. Millennials’ preferences are shaping consumer trends which greatly affect the way businesses nowadays take on social customer service.

How can YOUR brand please and retain millennial customers?

Take a look at some top tips we’ve compiled to help you ace social customer service for your millennial customers.

Be Attentive During Crisis Situations

The Millennial Generation, or Generation Y, customers grew up with mobile devices and are more mobile than ever: their smartphones are literally glued to their hands. That’s the reason why they prefer text-based interactions via social platforms. For millennials, starting a conversation with a brand is easy peasy. Accessing the web or social media is just a few swipes away, and mobile messaging apps, like WhatsApp and SnapChat, are continuously driving growth.

In general, millennials have fully embraced technology and rely heavily on it. Failed internet connections mean the end of the world. Millennials simply expect brands to be always on, always connected to reply to their complaints. Especially during important crisis situations, it’s crucial that Millennial customers know they will get a smooth reply and will be taken care of. Replying in a timely manner is key!

Focus on Peer-to-Peer Recommendations

Unlike any kind of industry, millennials seek the opinion of peers to make key purchase decisions. Due to the very public nature of social media, every brand’s response is out in the open for everyone to see. Needless to say, this type of online word-of-mouth is an important aspect to help grow your business. If millennials have a good/bad experience with your brand, they will likely tell it to others. And that’s when the ball starts rolling.

Keep in mind that the quality of service is a key differentiating point. Focus on getting your millennial customers to talk about your brand. Why not ask them to do a review? Never ever underestimate the power of a peer-to-peer, positive review! Luckily, millennials aren’t shy to talk about topics like food, services, and products. They love to review products and spill their guts on their blog, YouTube channel, and Instagram account, etc. You just have to get a little creative, and millennials will automatically do the work for you.

Make Them Join Your Community

Millennials have a strong community-oriented spirit. They are eager to become part of something and co-create. More than any other generation, they enjoy the possibility of collaborating with brands. A company isn’t just shaped by its employees, it’s shaped by their customers as well. They decide whether a company gets to live or die.

But, how exactly can brands have their millennial customers co-create their products?

On social media, you can easily grasp what people are saying about your products and easily pick up on trends. Leverage that valuable information and actively ask them to join your (exclusive) community to engage in meaningful activities related to your business. You could, as Forrester already mentioned as one of the key social media trends for 2015, create communities where customers answer prospects’ questions or embed relevant community discussions in product pages on your website.

How do you retain your millennial customer via social media? Don’t hesitate to talk about it in the comments below.

The post How to Ace Social Customer Service for Millennial Customers appeared first on Engagor.

Top Trends to Organize Your Social Customer Care Team in 2015

puzzle

Nowadays, social media is one of the most important channels for customers to reach out to with complaints or questions. What happens behind the scenes usually stays a secret. How exactly is your brand handling social customer care? And more importantly, how are you organizing your social customer care team?

What works for some companies doesn’t always work for others. Fortunately, companies can easily draw inspiration from interesting best practices on flexible working hours, working overtime, crisis management, remote employees, etc.

What are some of the key trends in 2015 when it comes to organizing your social customer care team?

How can social media teams make sure they’re working more efficiently and effectively?

Read on to discover some of the top 2015 trends for organizing your social customer care team:

Work Smart: Delegate the Workload

On social media, it’s important to filter through data to cut through the noise. This is especially important if your brand operates internationally and works with multiple social media teams across the globe. That’s why managing your social media presence, in a smart way (i.e. using a social media tool to help you create smooth customer service workflow processes), is more important than ever. With the help of advanced workflows, your social media team can sift through the data to divide the workload and structure your team.

So, what’s a perfect example of managing your social media presence in a smart way?

Although it might seem like a rather small change, it’s important to filter on country and language to efficiently sift through the data and only see what’s relevant for each social media team. By filtering on these type of conditions, you will be able to create separate mailboxes that will help you to structure the data and divide the workload amongst your social media team members.

Provide Back-Up During Crisis Situations

In the world of social, each day is different. There are times when there are more conversations than usual. Not only at specific times during the day but also during particular moments throughout the year. Hiring extra staff isn’t always an option. That’s why outsourcing a part of the work is the perfect alternative to cover periods of time when there’s a significantly higher workload.

For example, some of our telecom customers call upon extra pairs of hands in sudden crisis situations (e.g. failing network connections, total outages, and so forth). Does YOUR brand already have a plan worked out for crisis situations?

Introduce a BYOD Policy

Mobile devices have infiltrated the social customer care field. Not only do customers prefer to use a mobile device to reach out to brands, but on the go, employees also greatly benefit from mobile devices to organize their work. For example, the option to work from home is a great alternative to make sure shifts are easily covered. Introducing a BYOD policy (i.e. employees have their own laptop at their disposal) allows employees to work remotely. Moreover, introduce mobile devices and mobile apps (to work on/with either at home or at the office) to provide customer care on the go.

In a lot of cases, the option to work from home is a great alternative to make sure shifts are easily covered. Introducing a BYOD policy allows employees to work remotely. This is very useful if you want people to work standby during the weekend. They can go about their normal activities but regularly check your brand’s social feed on their mobile devices.

Take on Self-Service Customer Support

An online knowledge base is the perfect means to direct your customers to relevant links. That’s why self-service customer support is incredibly useful to let your customers know they are being taken care of. Beyond an online knowledge base, it’s also important to create special, dynamic forums to post regular status updates in times of crisis. Just make sure you clearly communicate about this forum on your website and in your Twitter handle to easily guide people to it. This will decrease the workload during crisis situations.

Do you want more insights in how you can efficiently organize your team? Don’t hesitate to read our special eBook for more useful tips and tricks on how to organize your team.

The post Top Trends to Organize Your Social Customer Care Team in 2015 appeared first on Engagor.

How to Use Social Currency to Deliver on a Superior Customer Experience

one dollar

Photo by Chris Dlugosz on Flickr

These days, social currency is touching some nerves in the social media field. Your customers are your biggest assets. So, what really drives them to promote your products and services?

In this article, we’ll discuss with you the definition of social currency, some examples of brands that are already using it, and ultimately, how YOUR brand can leverage social currency in your social media engagement strategy.

What is social currency?

Social currency goes way beyond getting a 10% discount in return for a tweet or Facebook post about a brand to make it stand out in the crowd. Nowadays, when people refer to social currency, they refer to an individual’s online influence and access to influencers.

Four out of five customers are more likely to make a purchase based on social media referrals.

Leveraging social currency has become a popular means to get customers to share a brand or information about a brand with others. Moreover, social media tools make it easy to track and compare social currency (e.g. influencer detection). In the social media business, brands use social currency to assess a brand’s online presence. In order to make social currency a more powerful means to drive brand performance, brands need continuous commitment to address the various dimensions of social currency, and ultimately the level of engagement.

How are brands using social currency?

Back in 2012, Kellogg’s opened a pop-up shop in London where customers could buy a snack bar by simply tweeting about the product to their friends and followers. One of the most obvious examples is Marc Jacobs’ 2014 New York Fashion Week pop-up shop. Customers didn’t have to pay with dollars but instead were asked to use the hashtag #MJDaisyChain across various social media platforms. From food to fashion, a great number of brands are using social currency as an alternative payment method.

How can you make use of social currency to deliver a superior customer experience?

How do you get people to want to share your brand?

  • Anyone is a potential brand ambassador, so make it your brand’s mission to make every customer feel special and cared for. Social media has given brands the power to connect with their customers on a one-to-one level. Why not make your customers feel like insiders? Have them test a new product and get them to talk about it. People love to share their opinions!
  • Identify something that is remarkable about your brand: you, for example, stand out with the high-quality customer service you provide, or you’re a brand that clearly understands what your customers want. Just make sure you actually provide value to your customers, and add a level of gamification to it to keep your customers engaged.
  • Another important thing to take into account is that people like to share content about a brand when it makes them look good. Don’t underestimate the power of social currency in boosting someone’s status.

To deliver superior customer experience through social media, there are no clear rules. However, by adding some creativity and personality (or personalization) to it, social currency can be leveraged for any brand.

The post How to Use Social Currency to Deliver on a Superior Customer Experience appeared first on Engagor.

How to Use Social Currency to Deliver on a Superior Customer Experience

one dollar

Photo by Chris Dlugosz on Flickr

These days, social currency is touching some nerves in the social media field. Your customers are your biggest assets. So, what really drives them to promote your products and services?

In this article, we’ll discuss with you the definition of social currency, some examples of brands that are already using it, and ultimately, how YOUR brand can leverage social currency in your social media engagement strategy.

What is social currency?

Social currency goes way beyond getting a 10% discount in return for a tweet or Facebook post about a brand to make it stand out in the crowd. Nowadays, when people refer to social currency, they refer to an individual’s online influence and access to influencers.

Four out of five customers are more likely to make a purchase based on social media referrals.

Leveraging social currency has become a popular means to get customers to share a brand or information about a brand with others. Moreover, social media tools make it easy to track and compare social currency (e.g. influencer detection). In the social media business, brands use social currency to assess a brand’s online presence. In order to make social currency a more powerful means to drive brand performance, brands need continuous commitment to address the various dimensions of social currency, and ultimately the level of engagement.

How are brands using social currency?

Back in 2012, Kellogg’s opened a pop-up shop in London where customers could buy a snack bar by simply tweeting about the product to their friends and followers. One of the most obvious examples is Marc Jacobs’ 2014 New York Fashion Week pop-up shop. Customers didn’t have to pay with dollars but instead were asked to use the hashtag #MJDaisyChain across various social media platforms. From food to fashion, a great number of brands are using social currency as an alternative payment method.

How can you make use of social currency to deliver a superior customer experience?

How do you get people to want to share your brand?

  • Anyone is a potential brand ambassador, so make it your brand’s mission to make every customer feel special and cared for. Social media has given brands the power to connect with their customers on a one-to-one level. Why not make your customers feel like insiders? Have them test a new product and get them to talk about it. People love to share their opinions!
  • Identify something that is remarkable about your brand: you, for example, stand out with the high-quality customer service you provide, or you’re a brand that clearly understands what your customers want. Just make sure you actually provide value to your customers, and add a level of gamification to it to keep your customers engaged.
  • Another important thing to take into account is that people like to share content about a brand when it makes them look good. Don’t underestimate the power of social currency in boosting someone’s status.

To deliver superior customer experience through social media, there are no clear rules. However, by adding some creativity and personality (or personalization) to it, social currency can be leveraged for any brand.

The post How to Use Social Currency to Deliver on a Superior Customer Experience appeared first on Engagor.

How to Use Social Currency to Deliver on a Superior Customer Experience

one dollar

Photo by Chris Dlugosz on Flickr

These days, social currency is touching some nerves in the social media field. Your customers are your biggest assets. So, what really drives them to promote your products and services?

In this article, we’ll discuss with you the definition of social currency, some examples of brands that are already using it, and ultimately, how YOUR brand can leverage social currency in your social media engagement strategy.

What is social currency?

Social currency goes way beyond getting a 10% discount in return for a tweet or Facebook post about a brand to make it stand out in the crowd. Nowadays, when people refer to social currency, they refer to an individual’s online influence and access to influencers.

Four out of five customers are more likely to make a purchase based on social media referrals.

Leveraging social currency has become a popular means to get customers to share a brand or information about a brand with others. Moreover, social media tools make it easy to track and compare social currency (e.g. influencer detection). In the social media business, brands use social currency to assess a brand’s online presence. In order to make social currency a more powerful means to drive brand performance, brands need continuous commitment to address the various dimensions of social currency, and ultimately the level of engagement.

How are brands using social currency?

Back in 2012, Kellogg’s opened a pop-up shop in London where customers could buy a snack bar by simply tweeting about the product to their friends and followers. One of the most obvious examples is Marc Jacobs’ 2014 New York Fashion Week pop-up shop. Customers didn’t have to pay with dollars but instead were asked to use the hashtag #MJDaisyChain across various social media platforms. From food to fashion, a great number of brands are using social currency as an alternative payment method.

How can you make use of social currency to deliver a superior customer experience?

How do you get people to want to share your brand?

  • Anyone is a potential brand ambassador, so make it your brand’s mission to make every customer feel special and cared for. Social media has given brands the power to connect with their customers on a one-to-one level. Why not make your customers feel like insiders? Have them test a new product and get them to talk about it. People love to share their opinions!
  • Identify something that is remarkable about your brand: you, for example, stand out with the high-quality customer service you provide, or you’re a brand that clearly understands what your customers want. Just make sure you actually provide value to your customers, and add a level of gamification to it to keep your customers engaged.
  • Another important thing to take into account is that people like to share content about a brand when it makes them look good. Don’t underestimate the power of social currency in boosting someone’s status.

To deliver superior customer experience through social media, there are no clear rules. However, by adding some creativity and personality (or personalization) to it, social currency can be leveraged for any brand.

The post How to Use Social Currency to Deliver on a Superior Customer Experience appeared first on Engagor.

How to Use Social Currency to Deliver on a Superior Customer Experience

one dollar

Photo by Chris Dlugosz on Flickr

These days, social currency is touching some nerves in the social media field. Your customers are your biggest assets. So, what really drives them to promote your products and services?

In this article, we’ll discuss with you the definition of social currency, some examples of brands that are already using it, and ultimately, how YOUR brand can leverage social currency in your social media engagement strategy.

What is social currency?

Social currency goes way beyond getting a 10% discount in return for a tweet or Facebook post about a brand to make it stand out in the crowd. Nowadays, when people refer to social currency, they refer to an individual’s online influence and access to influencers.

Four out of five customers are more likely to make a purchase based on social media referrals.

Leveraging social currency has become a popular means to get customers to share a brand or information about a brand with others. Moreover, social media tools make it easy to track and compare social currency (e.g. influencer detection). In the social media business, brands use social currency to assess a brand’s online presence. In order to make social currency a more powerful means to drive brand performance, brands need continuous commitment to address the various dimensions of social currency, and ultimately the level of engagement.

How are brands using social currency?

Back in 2012, Kellogg’s opened a pop-up shop in London where customers could buy a snack bar by simply tweeting about the product to their friends and followers. One of the most obvious examples is Marc Jacobs’ 2014 New York Fashion Week pop-up shop. Customers didn’t have to pay with dollars but instead were asked to use the hashtag #MJDaisyChain across various social media platforms. From food to fashion, a great number of brands are using social currency as an alternative payment method.

How can you make use of social currency to deliver a superior customer experience?

How do you get people to want to share your brand?

  • Anyone is a potential brand ambassador, so make it your brand’s mission to make every customer feel special and cared for. Social media has given brands the power to connect with their customers on a one-to-one level. Why not make your customers feel like insiders? Have them test a new product and get them to talk about it. People love to share their opinions!
  • Identify something that is remarkable about your brand: you, for example, stand out with the high-quality customer service you provide, or you’re a brand that clearly understands what your customers want. Just make sure you actually provide value to your customers, and add a level of gamification to it to keep your customers engaged.
  • Another important thing to take into account is that people like to share content about a brand when it makes them look good. Don’t underestimate the power of social currency in boosting someone’s status.

To deliver superior customer experience through social media, there are no clear rules. However, by adding some creativity and personality (or personalization) to it, social currency can be leveraged for any brand.

The post How to Use Social Currency to Deliver on a Superior Customer Experience appeared first on Engagor.

How to Use Social Currency to Deliver on a Superior Customer Experience

one dollar

Photo by Chris Dlugosz on Flickr

These days, social currency is touching some nerves in the social media field. Your customers are your biggest assets. So, what really drives them to promote your products and services?

In this article, we’ll discuss with you the definition of social currency, some examples of brands that are already using it, and ultimately, how YOUR brand can leverage social currency in your social media engagement strategy.

What is social currency?

Social currency goes way beyond getting a 10% discount in return for a tweet or Facebook post about a brand to make it stand out in the crowd. Nowadays, when people refer to social currency, they refer to an individual’s online influence and access to influencers.

Four out of five customers are more likely to make a purchase based on social media referrals.

Leveraging social currency has become a popular means to get customers to share a brand or information about a brand with others. Moreover, social media tools make it easy to track and compare social currency (e.g. influencer detection). In the social media business, brands use social currency to assess a brand’s online presence. In order to make social currency a more powerful means to drive brand performance, brands need continuous commitment to address the various dimensions of social currency, and ultimately the level of engagement.

How are brands using social currency?

Back in 2012, Kellogg’s opened a pop-up shop in London where customers could buy a snack bar by simply tweeting about the product to their friends and followers. One of the most obvious examples is Marc Jacobs’ 2014 New York Fashion Week pop-up shop. Customers didn’t have to pay with dollars but instead were asked to use the hashtag #MJDaisyChain across various social media platforms. From food to fashion, a great number of brands are using social currency as an alternative payment method.

How can you make use of social currency to deliver a superior customer experience?

How do you get people to want to share your brand?

  • Anyone is a potential brand ambassador, so make it your brand’s mission to make every customer feel special and cared for. Social media has given brands the power to connect with their customers on a one-to-one level. Why not make your customers feel like insiders? Have them test a new product and get them to talk about it. People love to share their opinions!
  • Identify something that is remarkable about your brand: you, for example, stand out with the high-quality customer service you provide, or you’re a brand that clearly understands what your customers want. Just make sure you actually provide value to your customers, and add a level of gamification to it to keep your customers engaged.
  • Another important thing to take into account is that people like to share content about a brand when it makes them look good. Don’t underestimate the power of social currency in boosting someone’s status.

To deliver superior customer experience through social media, there are no clear rules. However, by adding some creativity and personality (or personalization) to it, social currency can be leveraged for any brand.

The post How to Use Social Currency to Deliver on a Superior Customer Experience appeared first on Engagor.

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